How to

24 July 2017

The Impact of Industry Trends on Frozen Food Storage


Consumer interest influences supply and demand, so as the market for different types of frozen food increases, suppliers have to work hard to ensure they meet the growing need. Finding and developing necessary warehousing solutions is crucial to meeting demand, and in order to do that it’s best to look at trends in the industry and what consumers are looking for in particular.

In the UK, Kantar Worldpanel found that confectionery was the most dominant frozen food category last year with a 7% increase in sales, while fish also rose by 1.5%. Over in the US, sales of frozen fruits and vegetables continues to soar as many families see it as the healthy component for meals, with a lot of “waistline watchers” looking to low-fat frozen food as ideal for keeping trim. Similarly, frozen ready meals are also very popular with consumers as those who don’t have much time in the day to cook often view them as convenient.

With the range of popular frozen foods so diverse, it’s essential for cold storage providers to be able to house products at differing temperature ranges in order to cater to the preferences of the many rather than the few. Given that we live in a world where everyone’s more aware of what’s in their food and the nutritionally beneficial is becoming preferable, there’s an expectation for companies to source their food from regional suppliers. The move would lower costs and emissions by cutting down on travel miles, as well as keeping supermarkets stocked with the food that their customers desire.

As technology continues to improve, it’s imperative for facilities to be modernised to keep the process of supply and demand moving forward. By creating a digital connection, the process and management of organising warehouse spaces for the storage of these in-demand products will become more efficient. It’s especially important now as the requirement for different types of storage becomes a necessity.

The trend of innovative technology being introduced for food storage and refrigerated transportation has become increasingly common, and the reliance on technology is what will push companies to gain the upper hand over competitors.  Better freezing, storing and packaging helps to keep food fresher and of a quality high enough for consumers to want to continue purchasing it.

As the markets for these diverse food products continue to flourish, all eyes will be on cold storage companies to see how they adapt and improve for the sake of their valued consumers. 


James Darvill

James is a passionate scriptwriter and reluctant poet with a talent for the dystopian. When he’s not staying up late watching the Simpsons he’s beating the world at Mario Kart, always with a glass of wine in hand.